SAGA made a complaint against Gun Free South Africa to the Advertising Standards Authority (ASA) over the anti gun advert flighted by GFSA. SAGA won the case. For complete details please read the attached pdf.

In Essence the Advertising Standards Authority (ASA) found in favour of SAGA’s complaint.

ASA ruled:

The advertisement must be withdrawn;

The process to withdraw the advertisement in all forms must be actioned with immediate effect on receipt of this ruling;

The withdrawal of the advertisement in all forms must be completed within the deadlines stipulated by clause 15.3 of the procedural guide;


The advertisement may not be used again in its current format and context.

for more details please



The South African Gunowners' Association (SAGA) is a non-profit, non-discriminatory organization, whose sole purpose is to represent the interests of all people who embrace the principles of safe and responsible ownership and usage of firearms for sport, recreation, hunting and self-defence.
SAGA is the watchdog that endeavours to safeguard the rights of the South African public by engaging government in discussion regarding firearm related issues and to provide technical assistance and expertise where needed. This is achieved by collecting and disseminating information regarding all aspects of the legitimate use of firearms. This is to enable responsible, non-discriminatory and enforceable legislation that would benefit all South Africans, irrespective of race, colour or creed.


World Forum on Shooting Activities  (WFSA)

The World Forum on Sport Shooting Activities (WFSA) is an ECOSOC NGO at United Nations representing over 100 million hunters and sport shooters.  We also represent most of the major civilian firearms and ammunition manufacturers. SAGA is a paid up voting member and is represented on the EXCO.


If you want to get in touch with SAGA, just click on Contact.  


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